Choosing The Right Website Platform For Your Business
A strong online presence has never been more vital for small and medium-sized businesses. But how do you know what platform is right for your small business?
Here’s what you need to consider when choosing a website platform:
Your intended use: Will you be selling products, sharing company information, displaying artwork, collecting sales leads, etc.? Choose a platform with features that suit your needs.
Learning curve: How difficult is it to set up a website using the platform? If your available skill set doesn’t match the platform’s difficulty level, factor in the need to hire help or the time necessary to learn how to work with the platform.
Pricing: Consider the cost of building the site and your budget, whether you’ll need to hire help to set up and maintain the site, and any fees that might be associated with using the platform.
Customization options: Do you want to be able to customize the design to reflect your brand? Will you need to add features via plugin programs? If so, look for platforms that fully support customization.
Coding/development help: Setting up a website on some platforms requires moderate to advanced technical skills.
Edit/update ease: Can you easily update information on the site, or will you need help? WordPress and template sites are easy to modify, but a custom website may be more challenging.
Analytics: Does the platform provide you with data on who is visiting your site, how often, and when? Analytics information can help you understand your market more accurately.
Final Thoughts
When choosing the right website platform, there are a lot of options to consider. While any of these platforms will have some level of learning curve (as with anything new you try!). We can help you pick the right platform for your business, design and build a beautiful website that will attract ideal clients and customers.
If you are ready to get started. contact us and we can get find your perfect match!