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Surface Solutions

Services
Branding, Website
Year
2025
Location
Waterloo, Iowa

The project

Surface Solutions makes custom stone countertops for kitchens, bathrooms and outdoor spaces in Waterloo, Iowa, and the communities around it. They're the sister business to Olson Appliance, and the site sends anyone shopping for appliances right over.

I built the logo from the product itself: rounded slabs stacked like countertop samples in a showroom, in the colors of the stone they work with. Cream, warm tan, slate and charcoal carry through everything else, from the website down to the little icon in the browser tab.

The website puts their finished kitchens and baths up front, walks people through the process from planning to installation, answers the questions people ask before they call, and makes it easy to request a quote.

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