The Beauty Bar

The Beauty Bar is a hair, nails and tan salon on Main Street in Elkader, Iowa, known for a friendly, certified team and a space that feels upscale but cozy. They came to me for a look that matched the experience: soft, a little romantic, and easy to recognize from across the street.

The logo pairs a delicate leaf with a script "the" and classic serif lettering, and it comes in blush, charcoal and white so it works everywhere from business cards to the front window. From there I designed their print pieces: business cards, gift cards, a service menu, loyalty punch cards, and window graphics for the storefront.

I also created their social media, with posts that share hours and pricing, introduce the team, show off before and afters, and keep things light with a few hair puns along the way.