It all began with a plan to earn a design degree in San Francisco. Fifteen years later, that leap turned out to be the best decision I ever made.

I lead with

1. 01Vision

   You can already see where this business is going. You just cannot show anyone else yet. My job is to make the thing in your head visible to everybody else.

2. 02Curiosity

   I want to know how your business actually works before I draw anything. The interesting answers are usually three questions deep.

3. 03Collaboration

   The best work happens when we work together toward the same goal. This is not a project you hand off and collect at the end, and what we make together is better for it.

4. 04Storytelling

   Every brand I build starts as a story, not a logo. Get the story right and the colors, the type and the words almost choose themselves.

5. 05Craft

   My ancestors wove Paithani saris, some of the most intricate textiles in Indian history. The patience, the precision, the attention to detail, the quality. All of it is in my blood, and it shows up in every project I work on.

6. 06Honesty

   I am the trusted friend who tells you the truth about your brand. Warm, but direct. You will always know why a decision was made, in plain language.

7. 07Legacy

   I build brands meant to outlast a trend cycle. If your site looks dated in two years, find a designer who understands branding holistically and builds something that ages well.