Jillian Webb Herrmann is a photographer and artist based out of St. Olaf, Iowa. She's been running her photography business for over a decade and it was time for a rebrand that could really speak to her ideal clients. She showed me a few images of the couples she's photographed and they are just beautiful. The outdoor locations, florals and super cute fairytale vibes she chooses to have their pics taken at places that are just different than what you typically see. So inspired by this, I created a brand identity to help speak to that vibe.
One of my favorite elements was combining her initials with the floral elements so that in an instant you know what the brand is all about. I paired a classic serif font with the hand-drawn florals to give it that fairytale feel.