Souza & Niroomand Team - NST

The Souza & Niroomand Team is Negar Souza and Feri Niroomand, East Bay realtors with Red Oak Realty and offices in Berkeley, El Cerrito and Oakland. They're community people who know everyone, fierce negotiators, and they give back with every sale. They wanted a brand that looked as established as they are.

The direction we set was classic but not snobby, luxurious but approachable. At the heart of it is a hand-drawn monogram that loops the n, s and t together like a signature. It works as a seal, a sticker on an envelope, or a pattern across the back of a business card. Deep maroon and warm ivory lead the colors, with taupe, saffron, lapis and antique gold as accents. Nothing bright, nothing that shouts.

I built it all into a brand guide and carried it through their business cards, a tri-fold brochure, postcards and stationery.