Riverside Canine Training Academy - RCTA

Riverside Canine Training Academy, RCTA for short, trains dogs in Elkader, Iowa, for family life, service work and therapy. They needed a brand that feels as friendly as a puppy class and as dependable as the training behind it.

The logo tucks a dog's head into the R, and the round badge carries the three things RCTA trains for: family, service and therapy. Bright coral leads the colors, with sky blue, olive and deep navy behind it, so the brand holds up everywhere it shows up, from a dog's life vest to a ball cap to their Facebook page.

I pulled it all together in a brand guide with the logo versions, fonts, colors and mockups, so anyone making something for RCTA can keep it looking like RCTA.