Lindsay Ferlin - Red Oak Realty

Lindsay Ferlin is an East Bay real estate advisor with Red Oak Realty, based in Oakland. Before real estate she was a couples therapist, and it shows: she listens closely, stays calm when the market isn't, and helps her clients feel steady through one of the biggest decisions they'll make.

Her brand needed to feel like that. Warm, grounded and personal, not another real estate logo with a roofline. The mark is an arched doorway with a staircase inside it, the moment you step into a new home and start climbing toward what's next. It also tucks into her name as the A in Lindsay.

The colors come from Oakland homes and Lindsay's own style: dark auburn, vintage mauve, copper, almond and taupe, with hand-drawn oak leaves as a nod to the city's trees and to Red Oak. I built out the full kit, from logo versions and round badges to business cards, a brochure, social templates for open houses and new listings, and a website design rooted in the same story.