Elkader Future Fund

The Elkader Future Fund is an endowment that invests in projects that keep Elkader, Iowa, a great place to live, from new sunshades at the city pool to outdoor musical instruments at Founders' Park and the public library. It needed a look as hopeful as the work it pays for.

The logo is a burst of rays rising behind a bold lowercase e, like the sun coming up over town. Navy, lime, bright orange and soft sky blue keep it cheerful without losing trust, and the rays carry into everything else: a fundraising goal tracker, a round badge with the tagline "revitalizing community through innovative actions," and patterns for print.

I designed the website to make giving simple, with the goal tracker, the projects, a donor list and a clear Donate button. I also made thank-you and grand opening cards and social posts for their campaigns. Landscape photos on the site are by Brian Gibbs.